Where the Best Real Estate Marketers Come To Learn

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Marketing Centralization: Achieving 40% Cost Reduction Without Losing Impact

Executive Buy-In Made Simple: Tips from Marketing Pro Bobbi Steward

Top Marketing Strategies from a World-Class Asset Manager

Perplexity Unveils a Fresh Approach to Search for Advertisers

Apple Maps Enters the Web Arena

Judge Declares Google in Violation of Antitrust Laws

Understanding Google Ads' Enhanced Query Matching Features

Google Business Profile Pilots SMS & WhatsApp Chat Integration

The Role of 'Source of Income' in Fair Housing Compliance

Why Having an FAQ Section on Your Site Just Got 10x More Important

Google to Shut Down Business Profile Chat Feature

Google Launches Innovative Google TV Advertising Network

Inside Google's Algorithm: Key Takeaways from the Latest Leak

Reddit for Multifamily: Yay or Nay?

Crafting Compelling Content for Your Apartment Listings

How Google's Performance Max Is Making Cross-Channel Marketing Easier

How the Heck Can Multifamily Communities Target the Right Employers?

Remarketing Strategies for PMCs: Keeping Your Communities Top of Mind

How to Market to Families (While Being Fair Housing Compliant)

When It Makes Sense to Bid on Your Brand Name in Google Ads and When It Doesn't

How to Craft Resident Satisfaction Surveys: A Step-by-Step Guide

3 Must-Have Automations to Lease More with Less

What Gen Z Renters Want: How to Attract and Retain a Gen Z Audience

5 Benefits of Adding Flexible Workspace to Your Community

The NAR Settlement Explained: Impacts on Consumers and Brokers Alike

Five Strategies to Transform Your Lease-Up Marketing for Success

Ditching Cookies: What You Need to Know

Co-Living Is on the Rise: Should You Care?

What the Multifamily Industry Can Learn from Super Bowl Ads

Why Optimizing Your Marketing Now is Key to Surviving the New Unit Boom

Are You Ready for the Senior Rental Boom?

Are EV Chargers Profitable for Multifamily Businesses?

What Technology Do Residents Actually Care About

The Importance of Building Community in Multifamily Housing

How to Do a Local SEO Sniff Test

What Is CLS and How Does It Impact Your Multifamily Website?

CDPs: What Are They and Should You Care About Them?

How to Improve Your Marketing Strategy by Using Your On-Site Team

3 Ways to Market Your Community to Renters BEFORE They Begin Their Search

How to Build Long-Term Retention Loyalty from Day One

How to Reduce Your Lead to Tour Time

4 Reasons You Should Add Your Community Pricing to All Search Ads

How to Measure the Demand of Active Residents in Your Multifamily Market

Are You Focusing Too Much on Features Instead of Benefits in Your Multifamily Marketing?

How Well-Being Trends Can Impact Your Multifamily Marketing

SGE's Impact on Local Results (and How to Maximize It)

Why Resident Friendships Are the Single Most Valuable Retention Strategy

How to Use On-Demand Maintenance Support as a Marketing Tool

Why Adding Team Photos to Your Website is More Important than You Think

How California’s New Bill and DOJ Regulations Could Impact Your Community

Leveraging On-Site Fitness Programs to Build Your Brand

Swipe These Hospitality Marketing Tactics for Your Community

The Psychology of Persuasion: Influencing Qualified Leads to Choose Your Community

TikTok Ads: Yay or Nay?

Zero Party Data: 3 Data Types You Should Collect

We Just Tested the New Search Labs: Here’s Our Thoughts

Why You Shouldn't Care About Cost-Per-Lead, and What to Measure Instead

Why Your Campaigns Are Failing (Hint: AI Can't Solve This)

7 Thrilling Google Ads Updates (and Why You Shouldn't Ignore Them)

Why Ignoring Lag Measures is Preventing You from Hitting Your Leasing Goals

5 Ways to Add User-Generated Content to Your Multifamily Marketing

How to Leverage Bing Chat AI (And Make it Work for Your Community)

New Way of Running Google Ads: Guide the Algorithm Instead of Controlling It

SEO: Good Move or Waste of Money? Here's How to Decide if it's Right for Your Community

Mobile Optimizations that Boost Conversions for Your Community

Why You Should Shift Focus From Lead Quantity to Lead Quality

Should You Start a Blog for Your Community? The Pros and Cons

What Is Multi-Touch Attribution (and How to Track It)

Conversion Tracking Made Easy: Bing Launches AI Conversion Tracking with Microsoft Clarity

Initial Thoughts on Bard: Google's Response to ChatGPT

Why Your Retargeting Sucks (And What to Do About It)

How to Perform a Brand Audit for Your Community

Demand or Marketing Problem? Here's What to Do When Your Occupancy Rates Are Down

6 Must Haves for Your Community Website

How to Leverage Local Businesses in Multifamily Marketing

Our Top Tips for Efficient Property Management

Should You Use Texting In Your Multifamily Marketing Campaigns?

Apartment Social Media Post Ideas

Top of Funnel vs Bottom of Funnel: Which Do You Need to Focus On

The Biggest Mistakes in Multifamily PPC (and How to Fix Them)

Seasonality in Apartment Leasing and How It Should Affect Your Marketing

Google Changes to Customer Lists: What You Need to Know

Why Your CRM is Wrong About Your Top Marketing Sources (and What To Do About It)

Performance Max: Good or Bad for Multifamily?

A Mini-Guide to Bidding Strategies for Multifamily PPC

Google is Adding Business Names and Logos to Search Ads: Here's What to Know

Why Maintenance is the Secret to a 5-Star Reputation

What's Geofencing, and When Should You Use It?

When to Use Google Ads (+ when it's a bad idea)

How to Lower Your Dependency on ILS's

How Your Google Business Profile Impacts Your Website's SEO (and a Trick Boosts Your Conversion Rate Instantly)

Why Your Competitor Campaigns Suck (And What To Do About It)

Why the New Google Algorithm Update Shouldn't Scare You

A Simple Shift for Next-Level Copywriting

4 Things You Need to Know About Moving to GA4

The Apartment Marketing Funnel, Simplified

Conversions vs Leads: Why Your Campaigns Might Be Doing Worse than You Think

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Top Marketing Strategies from a World-Class Asset Manager

September 26, 2024

Google Business Profile Pilots SMS & WhatsApp Chat Integration

5 Ways to Add User-Generated Content to Your Multifamily Marketing

How to Leverage Bing Chat AI (And Make it Work for Your Community)

New Way of Running Google Ads: Guide the Algorithm Instead of Controlling It

SEO: Good Move or Waste of Money? Here's How to Decide if it's Right for Your Community

Mobile Optimizations that Boost Conversions for Your Community

Why You Should Shift Focus From Lead Quantity to Lead Quality

Should You Start a Blog for Your Community? The Pros and Cons

What Is Multi-Touch Attribution (and How to Track It)

Conversion Tracking Made Easy: Bing Launches AI Conversion Tracking with Microsoft Clarity

Initial Thoughts on Bard: Google's Response to ChatGPT

Why Your Retargeting Sucks (And What to Do About It)

How to Perform a Brand Audit for Your Community

Demand or Marketing Problem? Here's What to Do When Your Occupancy Rates Are Down

6 Must Haves for Your Community Website

How to Leverage Local Businesses in Multifamily Marketing

February 23, 2023