Apartment Social Media Post Ideas

As an apartment marketer, the goal is to get eyes on your listings and control your online reputation.

Did you know 80% of apartment seekers look at social media before choosing their next rental?

But capturing that attention and brand recognition and keeping them are two different things.

Sure, we all want more prospective residents lining up outside our doors. We also want impeccable online reviews that prompt activity.

The goal is to nurture the audience you already have and gain more control over the brand messaging.

How? By leveraging the power of social media.

The good news is social media for your multifamily properties are easy to automate.

Tools like Buffer, HootSuite, and Planoly make it easy to batch your content, vary your posts, and release them on a set schedule. Once it’s set, it’s ready to go. Just keep tabs on what’s happening on your social media channels to respond and engage.

Ready to plan your social media strategy? Here are some post ideas to get started.

Post an Apartment Tour

Apartment tours give current and prospective residents a look at what's available in your community. They can also help you fill more units.

Research shows that more than 70% of renters would lease an apartment sight unseen, thanks to 3D virtual tours.

Make sure to highlight updates, appliances, the view, and any luxury touches. It's also wise to add some of your community's best features, including rooftop lounges, pools, or fitness centers.

Why lose loyal residents when you can offer what they’re looking for? Tours could also help retain current residents looking for an upgrade or larger apartment.

Give Apartment Tips

Whether your residents are new to renting or have lived in your community for years, they can all use apartment tips. Beyond offering advice, tips also help establish your brand as helpful and personable.

Here are a few ideas for tips to help you get started:

How to maximize your space
How to create an office in a small alcove
Deep cleaning tips for apartment living
Indoor gardening ideas
How to make unpacking easier
Apartment cooking 101
How to throw a dinner party in a small apartment

Tip 💡: Make sure your advice pops. Consider using a user-friendly program like Canva to dress up your tips with images, fonts, and flourishes. Their done-for-you templates make it easy to create simple graphics.

Promote a Community Event

What's going on in your multifamily community? Make sure to spread the word through social media, whether hosting a rooftop cocktail hour or a fitness class at your on-site gym.

You can target prospective residents about upcoming rent specials or tours to entice them to stop by and check out your community.

Design your content to target either current or prospective residents, or you can plan a gathering for both groups.

For example, a neighborhood party in your courtyard helps neighbors connect with prospective residents. You also position yourself as more than just an apartment building but a community.

Feature Your Referral Program (with a Twist)

Encourage your residents to spread the word about your community with a referral program. Create social posts that outline:

The terms of the referral
The steps of how to refer someone
Any deadlines or bonus commission

Make your referral program more attractive by sweetening the deal for the new resident, too.

Offer your resident a referral fee for their efforts and the person they referred a rent special or waived application fees.

Create Go-To Neighborhood Content

Become a go-to authority for everything going on in your neighborhood. Post events and reach out to area businesses to get on their distribution list for announcements.

Here are a few things you can promote in your neighborhood:

👉 Festivals - Grab a neighborhood calendar and schedule posts about upcoming festivals. It's also a good time to consider a geofencing campaign.

👉 Special events at area businesses - Ask around and promote sales and special events at area retail stores and service businesses.

👉 Popular attractions - Creating content about the best attractions are your neighborhood (and greater urban area) is a fun reminder for residents to make the most of their city.

👉 New business openings - Support your business community and give your residents valuable information by promoting new businesses.

👉 Outstanding neighbors - Highlight outstanding members of your neighborhood and how they positively impact the community.

Truth bomb 💣: Social media gives new, current, or prospective residents a reason to keep visiting your social media channels. But it also gives businesses a reason to share your posts and increase your community's brand awareness.

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Call Out a Team Member

Give your team members the accolades they deserve with a call-out.

Whether you want to brag about your leasing agents, cleaning crew, or property manager, these posts help personalize your community.

Here are a few ways to structure your call-out:

Thank the team member for their years of service
Highlight their volunteer work in the city
Give recognition for the completion of a project in your community

With their permission, add the team member's photo so residents can put a name with a face and develop productive relationships within your community.

Beyond amplifying the personalized experience at your community, you’re also refining the messaging about your property’s reputation.

You’re establishing that your multifamily business is responsive with real people helping out at the helm.

Give a Shout-Out to a Resident Pet

Got a pet-friendly community? Show it off with shout-outs to the pets on your property.

From the dog who greets everyone in the mailroom to the party in your on-site dog park, embrace your community pets and show that you care about them.

Don't forget about your community's cats, furry friends, and oddball rabbits and birds. Ask residents to send in their favorite photos and turn this social media idea into high-engaging posts.

Or turn your pet-friendly social media posts into an opportunity to promote an event. Throw a pup-inspired cocktail party or dog park hang-out on your property for pet owners to get to know one another.

Create a Countdown

Keep up the traffic to your social media channels by creating a countdown. Whether you're promoting a referral fee bonus or a rent special, a countdown establishes a sense of urgency and prompts people to engage.

Just make sure the countdown is worth your audience's while.

Truth bomb 💣: Counting down to a rent special when your page is primarily your current residents may not go over well. In fact, they may ask if they can snag the rent special for themself.

Tip 💡: Make sure your countdown aligns with what motivates your current audience. Whether it's a community party or a free month of rent, it creates a sense of anticipation that keeps people coming back for more.

Social media posts for your multifamily community are a win and cost-effective. But remember to keep your content relevant, valuable, and motivating to your target audience.

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