Apple Maps Enters the Web Arena

Apple Maps has expanded its reach with a new web version, positioning itself as a formidable competitor to Google Maps.

For PMCs, this development opens up new opportunities to increase property visibility and improve navigation for current apartment hunters.

Here, we’ll delve into what Apple Maps' web debut means for PMCs and how to make the most of this new tool.

What Happened?

Apple Maps has launched a web version, making it accessible directly from your browser.

The tech giant’s public beta release aims to compete with Google Maps, which has long dominated the web-based map service market.

Key features introduced include:

👉Availability in English on Safari and Chrome for Mac and iPad, and Chrome and Edge for Windows PCs.

👉Similar functionality to the mobile app: driving and walking directions, food ordering from Maps place cards, curated guides and reviews.

👉Plans for additional language support, browser compatibility, and features like the 360-degree panoramic "Look Around" view in the near future.

This expansion is a major step for Apple Maps, aiming to reach more users and provide an alternative to Google Maps' established web presence.

Why Should PMCs Care?

The launch of Apple Maps on the web brings several advantages for PMCs, including:

Enhanced Property Listing Visibility

With Apple Maps now accessible via web browsers, your property listings can reach a broader audience.

More potential residents can discover your properties easily, increasing awareness and interest.

Seamless Integration with Apple Ecosystem

Over 150 million people in the US own an iPhone.

Apple Maps on the web integrates smoothly with other Apple services and devices, providing a consistent and user-friendly experience for those searching for their next home.

Such integration adds another layer of convenience and appeal to your properties.

Competitive Edge

Staying updated with the latest technology helps PMCs remain competitive.

Leveraging Apple Maps can set you apart from others who rely solely on Google Maps, showcasing your commitment to utilizing innovative tools to better market your communities.

How to Add and Optimize Your Listing on Apple Business Connect

Maximize your reach and attract potential residents by adding and optimizing your listing on Apple Business Connect.

Here’s a quick guide to get you started:

Adding Your Listing

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Sign Up for Apple Business Connect: Visit the Apple Business Connect website and create an account with your Apple ID.

Add Your Business: Enter your business details, such as name, address, contact information, and business hours.

Verify Your Business: Follow the verification steps to confirm your business ownership.

Complete Your Profile: Fill in all additional information, including business category and services offered.

Optimizing Your Business Profile

👉Ensure Accuracy: Keep all information correct and regularly updated.

👉Add High-Quality Photos: Use clear, attractive photos to enhance appeal.

👉Encourage Reviews: Ask satisfied residents to leave positive reviews to build credibility.

👉Use Relevant Keywords: Include keywords related to location and amenities to improve searchability.

👉Update Regularly: Keep your listing current with any changes.

The debut of Apple Maps on the web offers a powerful new tool for enhancing discoverability and improving resident experiences.

By optimizing your listing, you can stay ahead in the competitive market and attract more residents.

As the digital landscape evolves, staying updated with such advancements can be the key to your property management success.

What was your biggest takeaway from this article? Let us know by leaving a comment below!

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