7 Thrilling Google Ads Updates (and Why You Shouldn't Ignore Them)

Marketers just got some good news at Google Marketing Live.

Google Ads is changing yet again to revolutionize how you work, ultimately impacting everything from productivity to budget.

Let’s take a look at Performance Max, or Pmax, that already helps you drive performance based on your specific conversion goals through AI-powered technology.

For example, smart bidding, or auction-time bidding, leverages machine-learning to optimize your ads for conversions.

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It can take a minute to let Google’s AI tools learn about your campaign and audience, but the results are impressive.

Truth 💣: Google reports that advertisers who use Performance Max achieve on average over 18% more conversions at a similar cost per action, which is up from 13% roughly a year later.

Now there’s even more features to help streamline your Google Ads while maximizing results.

Ready to try it for yourself?

Here’s what to know about the latest Google Ads updates and releases and why you shouldn’t ignore them for your community.

1️) New Search Terms Insights

When it comes to Google Ads, it's all about understanding the search terms that optimize your Google Ads campaign.

Pmax is making it easy to identify high-performing keywords, gather more insights, and tailor it all to your multifamily campaigns.

There’s also no need to copy and paste everything you find in keyword tools or via ChatGPT. It’s all done for you.

The results =

👉 Ability to refine your targeting

👉 See improvements in your ad relevance

👉 Boost your campaign's performance

👉 Save yourself time and frustration

Pro Tip 💡: Instead of manually sifting through your results, Pmax can show you exactly what keywords to try and optimize your results.

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2) Get More Performance Insights About Your Assets

Got assets you're just not sure what to do with?

Pmax can supercharge all of your best assets through data-driven decisions surrounding your creative elements.

Instead of making educated guesses, you can identify which:

• Headlines
• Descriptions
• Images
• Videos

… resonate most with your audience, and optimize your assets accordingly.

Pro Tip 💡: When you leverage all of the insights Pmax offers, you ultimately improve click-through rates (CTR) and conversion rates for better overall campaign performance.

3) A/B Test and Experiments

Savvy marketers know the value of running A/B tests.

But now there’s no need to do them manually or piece together data to reallocate your budget.

Google Ads introduced A/B testing capabilities to experiment with different asset combinations.

But it’s not just about declaring the winner.

Now you can automatically allocate your budget to the best-performing Google Ad variations across that could include:

👉 Bid strategies

👉 Different graphic assets

👉 Copy

👉 and more!

The updates streamline the testing process to save time, resources and make it all more efficient while staying ahead of the curve.

4) Generative AI in Google Ads

If you have AI fever, you'll love how Google ads integrate with Generative AI so advertisers can create dynamic and personalized ads that scale.

Generative AI is capable of generating text, images, or other media in response to prompts. It's the same type of technology used in ChatGPT

It also helps you generate multiple ad variations that are shaped by your targeting parameters.

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The results?

You eliminate the need for tedious, manual ad creation and keep your ads highly relevant to drive more conversions.

5) Product Studio Can Now Edit Ads

So we all know how tedious it can be to manage ad creative, especially when you need to double down on numerous campaigns all running at the same time.

Google Ads' Product Studio slashes the busy work and allows advertisers to quickly and efficiently edit ads directly in the platform.

Instead of making changes ad by ad with a third-party tool, you can make real-time changes to your ad copy, images, and videos without leaving the Google Ads interface.

Consider your productivity skyrocketed 🚀

6️) Broad Match Brand Controls

Building up your multifamily brand consistency and brand reputation is vital for multifamily advertisers.

Google Ads now offers more control over your broad match keywords to define specific terms you deem necessary to trigger all your ads.

You don't need to worry about diluting your brand or your budget with ads deploying from keywords that aren't relevant, appropriate, or even necessary.

Instead, you get highly targeted results ready to integrate into your marketing campaigns.

7) Better IP Integrations

Worried about safeguarding your multifamily brand?

You can protect your intellectual property (IP) and brand trademarks, which are crucial in the online advertising space.

Google Ads improved their IP integrations with enhanced tools and resources to protect your multifamily brand.

It's now easier than ever to report IP infringements, streamline processes for handling disputes, and collaborate between advertisers and rights holders.

It’s not just the bells and whistles of the new Google Ad releases.

The most thrilling part about all these updates? How much easier it is to use Google Ads.

Productivity?   ✅

Efficiency?      ✅

Optimization?  ✅

Everything with Google Ads just is simplified, which is really what every multifamily pro needs in their life.

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