Where the Best Real Estate Marketers Come To Learn

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Marketing Centralization: Achieving 40% Cost Reduction Without Losing Impact
Executive Buy-In Made Simple: Tips from Marketing Pro Bobbi Steward
Top Marketing Strategies from a World-Class Asset Manager
Perplexity Unveils a Fresh Approach to Search for Advertisers
Apple Maps Enters the Web Arena
Judge Declares Google in Violation of Antitrust Laws
Understanding Google Ads' Enhanced Query Matching Features
Google Business Profile Pilots SMS & WhatsApp Chat Integration
The Role of 'Source of Income' in Fair Housing Compliance
Why Having an FAQ Section on Your Site Just Got 10x More Important
Google to Shut Down Business Profile Chat Feature
Google Launches Innovative Google TV Advertising Network
Inside Google's Algorithm: Key Takeaways from the Latest Leak
Reddit for Multifamily: Yay or Nay?
Crafting Compelling Content for Your Apartment Listings
How Google's Performance Max Is Making Cross-Channel Marketing Easier
How the Heck Can Multifamily Communities Target the Right Employers?
Remarketing Strategies for PMCs: Keeping Your Communities Top of Mind
How to Market to Families (While Being Fair Housing Compliant)
When It Makes Sense to Bid on Your Brand Name in Google Ads and When It Doesn't
How to Craft Resident Satisfaction Surveys: A Step-by-Step Guide
3 Must-Have Automations to Lease More with Less
What Gen Z Renters Want: How to Attract and Retain a Gen Z Audience
5 Benefits of Adding Flexible Workspace to Your Community
The NAR Settlement Explained: Impacts on Consumers and Brokers Alike
Five Strategies to Transform Your Lease-Up Marketing for Success
Ditching Cookies: What You Need to Know
Co-Living Is on the Rise: Should You Care?
What the Multifamily Industry Can Learn from Super Bowl Ads
Why Optimizing Your Marketing Now is Key to Surviving the New Unit Boom
Are You Ready for the Senior Rental Boom?
Are EV Chargers Profitable for Multifamily Businesses?
What Technology Do Residents Actually Care About
The Importance of Building Community in Multifamily Housing
How to Do a Local SEO Sniff Test
What Is CLS and How Does It Impact Your Multifamily Website?
CDPs: What Are They and Should You Care About Them?
How to Improve Your Marketing Strategy by Using Your On-Site Team
3 Ways to Market Your Community to Renters BEFORE They Begin Their Search
How to Build Long-Term Retention Loyalty from Day One
How to Reduce Your Lead to Tour Time
4 Reasons You Should Add Your Community Pricing to All Search Ads
How to Measure the Demand of Active Residents in Your Multifamily Market
Are You Focusing Too Much on Features Instead of Benefits in Your Multifamily Marketing?
How Well-Being Trends Can Impact Your Multifamily Marketing
SGE's Impact on Local Results (and How to Maximize It)
Why Resident Friendships Are the Single Most Valuable Retention Strategy
How to Use On-Demand Maintenance Support as a Marketing Tool
Why Adding Team Photos to Your Website is More Important than You Think
How California’s New Bill and DOJ Regulations Could Impact Your Community
Leveraging On-Site Fitness Programs to Build Your Brand
Swipe These Hospitality Marketing Tactics for Your Community
The Psychology of Persuasion: Influencing Qualified Leads to Choose Your Community
TikTok Ads: Yay or Nay?
Zero Party Data: 3 Data Types You Should Collect
We Just Tested the New Search Labs: Here’s Our Thoughts
Why You Shouldn't Care About Cost-Per-Lead, and What to Measure Instead
Why Your Campaigns Are Failing (Hint: AI Can't Solve This)
7 Thrilling Google Ads Updates (and Why You Shouldn't Ignore Them)
Why Ignoring Lag Measures is Preventing You from Hitting Your Leasing Goals
5 Ways to Add User-Generated Content to Your Multifamily Marketing
How to Leverage Bing Chat AI (And Make it Work for Your Community)
New Way of Running Google Ads: Guide the Algorithm Instead of Controlling It
SEO: Good Move or Waste of Money? Here's How to Decide if it's Right for Your Community
Mobile Optimizations that Boost Conversions for Your Community
Why You Should Shift Focus From Lead Quantity to Lead Quality
Should You Start a Blog for Your Community? The Pros and Cons
What Is Multi-Touch Attribution (and How to Track It)
Conversion Tracking Made Easy: Bing Launches AI Conversion Tracking with Microsoft Clarity
Initial Thoughts on Bard: Google's Response to ChatGPT
Why Your Retargeting Sucks (And What to Do About It)
How to Perform a Brand Audit for Your Community
Demand or Marketing Problem? Here's What to Do When Your Occupancy Rates Are Down
6 Must Haves for Your Community Website
How to Leverage Local Businesses in Multifamily Marketing
Our Top Tips for Efficient Property Management
Should You Use Texting In Your Multifamily Marketing Campaigns?
Apartment Social Media Post Ideas
Top of Funnel vs Bottom of Funnel: Which Do You Need to Focus On
The Biggest Mistakes in Multifamily PPC (and How to Fix Them)
Seasonality in Apartment Leasing and How It Should Affect Your Marketing
Google Changes to Customer Lists: What You Need to Know
Why Your CRM is Wrong About Your Top Marketing Sources (and What To Do About It)
Performance Max: Good or Bad for Multifamily?
A Mini-Guide to Bidding Strategies for Multifamily PPC
Google is Adding Business Names and Logos to Search Ads: Here's What to Know
Why Maintenance is the Secret to a 5-Star Reputation
What's Geofencing, and When Should You Use It?
When to Use Google Ads (+ when it's a bad idea)
How to Lower Your Dependency on ILS's
How Your Google Business Profile Impacts Your Website's SEO (and a Trick Boosts Your Conversion Rate Instantly)
Why Your Competitor Campaigns Suck (And What To Do About It)
Why the New Google Algorithm Update Shouldn't Scare You
A Simple Shift for Next-Level Copywriting
4 Things You Need to Know About Moving to GA4
The Apartment Marketing Funnel, Simplified
Conversions vs Leads: Why Your Campaigns Might Be Doing Worse than You Think
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Top Marketing Strategies from a World-Class Asset Manager

Eden Chai
September 26, 2024

Google Business Profile Pilots SMS & WhatsApp Chat Integration

Eden Chai
July 18, 2024

SGE's Impact on Local Results (and How to Maximize It)

Eden Chai
October 4, 2023

Why Resident Friendships Are the Single Most Valuable Retention Strategy

Eden Chai
September 29, 2023

How to Use On-Demand Maintenance Support as a Marketing Tool

Eden Chai
September 20, 2022

Why Adding Team Photos to Your Website is More Important than You Think

Eden Chai
September 6, 2023

How California’s New Bill and DOJ Regulations Could Impact Your Community

Eden Chai
August 30, 2023

Leveraging On-Site Fitness Programs to Build Your Brand

Eden Chai
August 23, 2023

Swipe These Hospitality Marketing Tactics for Your Community

Eden Chai
August 16, 2023

The Psychology of Persuasion: Influencing Qualified Leads to Choose Your Community

Eden Chai
August 9, 2023

TikTok Ads: Yay or Nay?

Eden Chai
August 2, 2023

Zero Party Data: 3 Data Types You Should Collect

Eden Chai
July 26, 2023

We Just Tested the New Search Labs: Here’s Our Thoughts

Eden Chai
July 12, 2023

Why You Shouldn't Care About Cost-Per-Lead, and What to Measure Instead

Eden Chai
June 28, 2023

Why Your Campaigns Are Failing (Hint: AI Can't Solve This)

Eden Chai
June 21, 2023

7 Thrilling Google Ads Updates (and Why You Shouldn't Ignore Them)

Eden Chai
June 14, 2023

Why Ignoring Lag Measures is Preventing You from Hitting Your Leasing Goals

Eden Chai
June 7, 2023

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