Google Launches Innovative Google TV Advertising Network

As connected TV ad spending skyrockets and viewers shift to streaming platforms, Google has unveiled a groundbreaking innovation.

The Google TV (GTV) Advertising Network revolutionizes how companies attract leads, tapping into the evolving landscape of digital viewership.

Discover how this cutting-edge network can transform your advertising strategies and elevate your apartment community’s visibility.

What Is Google TV?

GTV is a media-streaming platform that powers smart TVs, over-the-top devices, and set-top boxes.

It allows users to stream their favorite TV shows, movies, and videos from popular apps.

With GTV Ads, you can place your video ads on the masthead or within eligible video-streaming apps available.

This provides a unique opportunity to reach potential residents right where they’re already engaged.

How Do Google TV Ads Work?

Your ads appear in GTV instream ads, including content from Google TV channels and partner apps.

You can target your ads based on audience segments like interests, habits, and preferences.

GTV supports location targeting within the U.S., so select or exclude locations as needed.

Important: Only select TV for targeting your video ads.

Google Ads also automatically includes Google TV in new "Efficient Reach" and "Non-Skippable" campaigns.

Why Should PMCs Care?

GTV network offers a rapidly growing connected TV audience, thanks to Google’s advanced ad tech, premium inventory, and integrated YouTube buys.

For PMCs, this means a chance to reach potential residents more effectively.

Establishing an early presence on this platform can future-proof your TV strategy, ensuring you stay ahead in the competitive market and attract the right audience to your rental communities.

How to Get Started with Google TV Advertising

Follow these steps to run ads using your existing campaign settings in Google Ads:

1. Open your Google Ads account and click on the Campaigns icon.
2. In the section menu, select the Campaigns drop-down.
3. Click on Campaigns.
4. In the Workspace bar, choose Video campaigns from the "Campaign types" drop-down.
5. Go to the Settings tab.
6. Select the campaign you want to update.
7. Expand the Networks section.
8. Check the box next to Google TV.
9. Click Save.

We’ve said it before and we’ll say it again:

Change is constant.

The shift towards connected TV simply marks a new era in media consumption.

It’s better to adjust early than be left behind and hope you’ve gained an extremely loyal customer base.

Take advantage of the GTV Advertising Network now so that prospects view your community as modern and forward-thinking.

What was your biggest takeaway from this article? Let us know by leaving a comment below!

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