3 Must-Have Automations to Lease More with Less

Most multifamily marketers would agree that strategy and creativity are some of the most fun & fulfilling parts of the job.

The problem?

Repetitive, low-value tasks stifle your creative potential and make it feel impossible to get to strategy.

The solution?

Embrace automation and free up hours every week, allowing you to do what truly matters – innovating and engaging with your community.

Let’s explore some of our favorite automations to get time back in your day.

Our Favorite Marketing Automations to Lease More with Less

Long before AI became the talk of the town, automation reigned the kingdom of marketing buzzwords.

But there's a right and a wrong way to do it.

Rule number one? Don’t just automate blindly.

That's a shortcut to losing the personal touch that's crucial in attracting residents and making a genuine impression.

Instead - have a goal in mind, and use automation to get there.

A great goal to start with is getting 1 hour back every week.

Set Up Dynamic Pricing in Google Ads & GBP

A great place to start is Google Ads & Google Business Profile

These are two of the most common (and valuable!) marketing sources for apartment communities.

But how do you use these platforms to not just reach, but double your pool of qualified leads AND save you time?

The answer is dynamic pricing.

Not only will this ensure you never have to update rents manually again, it will also filter out tire kickers BEFORE they contact your community, saving time for your on-site team as well.

Shameless plug: If you're updating rents manually (or not showing them at all) in Google Ads & GBP check out Flair’s marketing suite where you can do just that.

Use Maintenance Requests to Get More Reviews on Autopilot

Getting positive reviews can seem like a quest, while negative feedback often easily flows in.

Enter automation, your ally in flipping the script.

The trick isn’t just asking for reviews—it’s about timing.

Try asking for a review in your post-maintenance visit follow up email.

Your residents are more likely to be satisfied and bless you with a 5-star review.

No need for any extra tools here, just hook up to your property management systems email auto-responders and throw your review links in there with a basic CTA.

Integrate Portfolio Wide Contact Tracking (Centralization)

Improving occupancy isn't just about new faces; it's about cherishing the ones you already have.

Knowing when they want to move, and making that process easier for them is key.

What you need is a CRM that can help you treat residents as customers of your company, not just your community.

With the right CRM and automations, you can set up an offer to existing residents who haven’t renewed yet such as:

- Waived Application Fees for Portfolio Transfers

- Loyalty Discount for Previous Customers

These are a couple of examples you can use, but the key is to design an offer that makes them feel special and entices them to act.

Embrace these automation strategies to turn every interaction into an opportunity for growth and loyalty.

You can learn more about how Flair can help you save time using marketing automation by clicking on the banner below:

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