Understanding Google Ads' Enhanced Query Matching Features

Google's latest AI advancements are reshaping how PMCs connect with potential residents.

Upgrades to query matching promise greater precision in targeting audiences, ensuring ads resonate regardless of how users search online.

With a notable 10% performance boost for Smart Bidding users, Google's commitment to enhancing ad relevance is clear.

As we unveil four new updates to query matching and brand controls, PMCs can expect to add more effective and efficient advertising strategies to their marketing playbook.

Let’s get started.

What Is Query Matching?

Query matching is how Google pairs user search queries with related ads.

For PMCs, it's crucial for targeting potential residents effectively.

Google's algorithms analyze factors like keyword relevance and user intent to ensure ads appear to the most pertinent audiences.

This process optimizes ad visibility and increases the chances of attracting qualified leads, aligning with Google's ongoing AI advancements to enhance accuracy and effectiveness.

4 Key Query Matching Updates You Should Know

Google's recent changes are set to enhance ad relevance, simplify management, and elevate overall campaign performance for PMCs.

Discover the four essential updates that can make a significant impact on your advertising strategy.

1. Negative Keyword Optimizations

With the latest updates, negative keywords now come with automatic misspelling protection.

This reduces the manual effort required to manage your keyword lists, ensuring greater precision in your campaigns.

Say goodbye to tedious keyword management and hello to more efficient, targeted advertising.

2. Search Term Reporting

Google is evolving search term reporting by aggregating misspelled search queries with their correctly spelled versions.

This will reportedly uncover an average of 9% more search terms that were previously hidden under the 'Other' category due to privacy constraints.

Now, PMCs can gain deeper insights into user searches, allowing for more informed strategic planning.

3. Brand Inclusions for Broad Match Campaigns

Google Ads is introducing a 'brand inclusions' feature for your broad match campaigns.

You can now focus your ads on queries related to specific brand names.

By honing in on brand-related searches, you'll attract more targeted traffic.

4. Expansion of Brand Exclusions

Brand exclusions allows you to exempt specific brands across all match types and Dynamic Search Ads.

The feature helps block traffic from brand misspellings and other variants, guaranteeing your ads reach your desired audience.

How Can Improved Query Matching Elevate Ad Campaigns?

We've explored each upgrade, and it's clear that they all bring unique benefits to the table.

Let's round them up to see how these upgrades can take your campaigns to new heights:

👉Time Savings: Automation minimizes the need for manual keyword adjustments, giving you more time for strategic initiatives.

👉AI-Powered Performance: Advanced AI improves ad targeting, helping your campaigns reach the most relevant apartment hunters.

👉Brand Protection: Exclusion settings help prevent your ads from appearing with unrelated brands while allowing you to bid on competitors' names, safeguarding your brand's reputation.

Google's new query matching capabilities represent a leap forward for PMCs.

By automating tedious tasks, harnessing the power of AI, and safeguarding brand integrity, these updates empower you to achieve unparalleled precision and efficiency.

Embrace these advancements to transform your ad campaigns and connect with your ideal residents like never before.

What was your biggest takeaway from this article? Let us know by leaving a comment below!

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