How Important is Multifamily Experience for Marketing Roles?

You've seen it countless times "3-5 years of multifamily experience required.". But how important is multifamily experience for marketing roles? It's nice when you can hire someone who can hit the ground running, but the fresh perspective that outsiders bring has benefits you shouldn't ignore.Join Eden Chai as he interviews Sara Scarborough Graham, former SVP of Marketing at Beacon Communities and now Founder + CEO at Six Dots Consulting for insights from her 20 year multifamily marketing career on how to make your next marketing hire.